VARTA by Johnson Controls: Trade Fair concept

Project:
Development of an innovative trade-fair concept  for 'Caravan Salon 2011' with the intention to show an eye catching premium stand. The Caravan world is based on the  concept of the booth design for the Boot 2011 which proved very successfull and consequently followed the strategy of the Leisure campaign.

Aim:

Our purpose was to develop a strategy which not only suprises customers but also convinces retail and sales teams. The focus of the campaign was to to enhance sales and increase image.