VARTA by Johnson Controls: Leisure Campaign

Task:


Conceptual design and realisation of the „Leisure“ campaign. The VARTA product Hobby was replaced by a new range: Professional Deep Cycle and Professional Deep Cycle AGM. International communication strategy and campaign development, naming and wording of the product range as well as Development and Master design of labels for the product range. Compilation of all masters for print and POS materials as well as development of the internal Training notes for the sales teams. Moreover, we developed a trade-fair concept for the leisure campaign.

Aim:


Development of an integrated concept which convinces retailers, sales-departments and end customers in equal measure. Make new range more emotional, develop a firm image for the Leisure Range. Increase product sales apart from 2011.

Campaign Activities
:
Print (Label for battery-cases, 2 end-customer brochures (Marine/Caravan), 32-pages Salesfolder), POS (launch-folder, window sticker, desk pad, header-cards), Training Notes (animated presentations with flash elements for further education of employees and sales-teams), trade-fair concept.