Tetra Soccer World Cup Promotion 2010

Project:

Concept and implementation of an attention-grabbing promotion focussing tetra´s products against algae. Production of a POS-display which has been placed in the stores during the Soccer World Cup in summer 2010. The crowner shows the tetra´s team selection against algae: avoidance and elimination.

Aim:

Creation of a concept that will appeal equally to retailers, distributors and consumers, brand emotionalisation, image development, generation of test purchases.