Tetra Sales Promotion 60 years anniversary

Project:
Development and Realisation of an attractive Sweepstake Promotion which will be distributed for an entire year. The Jackpot Promotion is part of the communication strategy promoting the 60 year anniversary of Tetra Europe. Projekt Kochstrasse realised all POS material and developed an attractive sweepstake with Jahn Travel as cooperation partner.

Aim:

The goal was to develop a strategy which would not only convince the customers but also retail and the sales team. The focus of the campaign was to to enhance sales and increase image.

Technical / design features:
Instant wins draws peopl's attention towards the eyecatching display. The emotional approach guarantees high impact.