Slogan
Tetra Pond Sales Promotion 2008
Release Date:
Wed, 2008-12-31
- Next picture
- last »
- (1 of 3)
Project:
Concept and implementation of a promotion for the launch of Tetra Pond products, production of the sales folder incl. text and composition, plus all POS materials, development and implementation of a prize draw
Concept and implementation of a promotion for the launch of Tetra Pond products, production of the sales folder incl. text and composition, plus all POS materials, development and implementation of a prize draw
Aim:
Creation of a concept that will appeal equally to retailers, distributors and end consumers, brand emotionalisation, image development, generation of test purchases
Creation of a concept that will appeal equally to retailers, distributors and end consumers, brand emotionalisation, image development, generation of test purchases
Design features:
The slogan "Celebrate with Tetra Pond" combines the seasonal highpoint (spring marks the beginning of the pond season) with the consumer desire to enjoy ponds and show them to friends. Celebration also signifies product highlights and quality in tandem with a good range. The prize draw enabled retailers to win with their customers ― an additional inducement to take part in the promotion.
