Tetra Filterstars Sales Promotion Campaign

Release Date: 
Sun, 2008-06-15

Project:
Concept and implementation of a sales promotion campaign to launch a new range of filters and to boost sales of the existing range, production of the sales folder incl. text and composition, plus POS materials

 
Aim:
Creation of a memorable slogan that will appeal equally to retailers, distributors and end consumers, brand emotionalisation, image development, generation of test purchases