Slogan
Sony Walkman Promotion Tour "Run for Fame"
Release Date:
Sun, 2008-11-16
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Project:
Concept / implementation of a promotional tour for end consumers and key accounts, development and implementation of all communication materials
Concept / implementation of a promotional tour for end consumers and key accounts, development and implementation of all communication materials
Design features:
Organisation of a press party in a former warehouse where, accompanied by MTV presenter Patrice, the tour buses were sprayed by graffiti artists in the “Run for Fame” design.
Organisation of a press party in a former warehouse where, accompanied by MTV presenter Patrice, the tour buses were sprayed by graffiti artists in the “Run for Fame” design.
Germany searches for the next pop idol – Sony runs for fame. And we organised the whole thing. With two American vans, we travelled from key account to key account to meet Germany’s up and coming stars. The winners were invited to perform at the “Rock am Ring” concert.
Sony Walkman promotion tour stencils:
During the Run for Fame tour, stencils of the key visual were distributed to stimulate the campaign’s viral spread. Accompanied of course by the message that it’s absolutely illegal to spray other people’s property.
