Slogan
Sennheiser PXC 350 / 450
Release Date:
Sun, 2008-03-16
Project:
Development and design of packaging
Development and design of packaging
Aim:
Boosting customer attention at the POS
Boosting customer attention at the POS
Technical / design features:
The PXC 350 and PXC 450 are high-end, ear-cup travel headphone systems with NoiseGard™ Advance System for the active suppression of ambient noise. The products are principally aimed at people who spend at lot of time flying, i.e., they are mainly sold at airports. In such a setting, it is particularly important to capture the attention of potential purchasers. This was achieved by attaching a lenticular sticker to the packaging which precisely communicates the USP of the headphones to customers as they pass by.
