Sennheiser MX 160 Juicy

Release Date: 
Mon, 2008-03-10
Project:
Development and design of to-go packaging for the American market
 
Aim:
Generation of appeal, low cost production
 
Technical / design features:
The MX 160 earphones are ideal for music listening pleasure on the move. We therefore came up with packaging "to go", which catches the attention of customers immediately at the POS thanks to its unusual shape and unique design. In order to keep production costs to a minimum, the packaging does not feature a blister – the earphones are held in place by an innovatively folded inlay.