Slogan
Sennheiser Live! Line
Release Date:
Sun, 2008-08-17
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Project:
Concept for a line-up design, design and production of packaging
Aim:
Major overhaul of the POS appearance
Major overhaul of the POS appearance
Design features:
The Live! line is one of three new packaging lines: the other two are the Precision and the Signature lines. Live! is aimed at the fashion sector and is therefore designed to appeal to a younger target group. The eye-catching artwork uses a combination of plain black and brightly coloured accents; the latter communicate the USPs of the different headphones to create a lively overall appearance at the POS.
The Live! line is one of three new packaging lines: the other two are the Precision and the Signature lines. Live! is aimed at the fashion sector and is therefore designed to appeal to a younger target group. The eye-catching artwork uses a combination of plain black and brightly coloured accents; the latter communicate the USPs of the different headphones to create a lively overall appearance at the POS.
