Slogan
Schroedel Verlag Mail Shot
Release Date:
Mon, 2008-04-28
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Project:
Design and implementation of a mail shot for the relaunch of two revised readers for Grades 1 and 2, layout of the sales folder and cover incl. text
Design and implementation of a mail shot for the relaunch of two revised readers for Grades 1 and 2, layout of the sales folder and cover incl. text
Design features:
The majority of mail shots land unread in the paper bin. In order to prevent this, we gave the cute bear on the front cover a scratch box on his tummy and invited recipients to give his tummy a stroke. Thus stimulating involvement. Once the recipients have scratched off the box, they’ll leaf through the contents of the booklet.
