Revell GeeGee Friends Product Launch

Project:
Launch of the GeeGee Friends brand

 

Sets little pony lovers’ hearts racing: at last it’s possible to play out the adventures of Wendy and her friends with figures. Revell bought the licence and we set to work: we were responsible for developing the corporate design, designing packaging, modelling/prototyping the horses and figures, monitoring production in Hong Kong, and all communications – from the advertisements to the TV commercials.