Relaunch Diaper Packaging Line

Project:

Conception, master design and photo shooting for realisation of a packaging line in the baby diapers segment for a leading German drugstore franchise.

Image conception, model and location scouting, realisation of a multistage image series including composing, retouching and idealisation.

Aim:

Optimized target audience language under consideration of needs at the POS, client briefing as well as budget constraints.

Delivery of master design layouts and final image files as base for client adaption.

Special features:

A shooting in our in-house photo studio includes the following aspects:

- approx. 30 children for 2 casting days/test shootings

- external casting in Hamburg with approx. 7 children

- 20 children photographed on 5 shooting days, including child care/supervision

- composing and retouching of all images