IdeenExpo 2011 campaign

Last September we came out on top against three other agencies when pitching for the IdeenExpo 2011 communications campaign. In keeping with the motto of the IdeenExpo “DEINE Ideen verändern” (“Your ideas drive change”), our “die Idee” (“the idea”) campaign turned plenty of heads. As a third protagonist alongside both ambassadors, the word “idea” is an ever-present throughout the campaign.

 

After Oliver and Charlotte got the nod as chosen ambassadors from the casting phase, the campaign visuals were shot in our photo studio. These then formed the basis for all subsequent measures. In addition to flyers, posters, ads, invitation cards and many other means of communication, we also developed and produced numerous giveaways for the campaign.