Bahlsen Character Development / Sales Promotion Campaign

Project:
Development and illustration of characters, development of a promotional concept

Aim:
To show consumers the difference between the two PickUp! flavours

 

Positively yummy: Adam tastes of chocolate, Eve of chocolate and milk. We developed the two characters to ensure end consumers got this minor difference. Infact, the two PickUp! flavours have been around for some time now. But no-one seemed to have really understood the difference ― until the arrival of Adam and Eve. Appealing to the emotions is often more effective than appealing to the intellect.