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Strategic marketing: We always begin with the brand –
it determines our effective and target-group specific development of concepts / Design: Daringly different, classically contemporary. From advertisements and character development to packaging and giveaways / Photography: Photos are poetic versions of reality, created by us in our own studio for brand image perfection /
Intercultural expertise: Prompt decision making, international strategies: at home in Hanover and Hong Kong to ensure cross-cultural success.Packaging designPackaging design demands total commitment. Together with our full subsidiary Boil & Brew, we develop concepts that are guaranteed to be a hit at the POS, beginning with the target group analysis through to the line-up design right up to production. Cost effectiveness and the adherence to relevant standards are just as important to us as anti-theft devices or unique mechanics. After all, packaging creates identity and arouses desire.Sales promotionStrategic sales promotion and Projekt Kochstrasse ― a perfect match. Whether you are looking to launch a new product or product version, boost customer loyalty, or effectively showcase your brand and promotional placements ― we create the perfect solution. We design your POS sales promotions, creating key visuals from the advertising material through to prize draws that are guaranteed to wow retailers, sales representatives and customers alike.Product designPromotional, premium or POP items: you won’t find any standard solutions here. Our aim is to surprise you and your customerstime and again. With eye-catching designs that are a cut above the mass anonymity of printed lanyards or cardboard standees. In close co-operation with our full subsidiary Boil & Brew, we design branded emotions which are then subsequently produced in China ― naturally taking target group appeal and your budget into account.Classical communicationsWe’re your agency for classical brand communications. Whether your business is retail or end customer-oriented, we offer you our expertise in strategic and creative marketing consulting. We take into account target group analyses, any potential for optimising target group appeal, from brand consolidation through to image development ― all those factors that are relevant for you. With a passion for the unusual, we design and produce exclusive sales literature, experience-orientated POS materials and prize draw promotions, mail shots and advertisements.Photography / composition and retouchingWe organise and stage your shoots in line with your requirements, however unusual. Products andindividuals are photographed in our agency’s own studio; car location shoots are also possible. We take over scouting for locations and models, make-up artists and props. Of course we also carry out any retouching and composition work on the images: we give every motif a unique recognition factor.Sales promotionsStrategic sales promotion and Project Kochstrasse - that falls into place. Whether you want to launch new products or new product versions, to enhance customer loyalty or to stage your brand or promotional placement effectively, we got the idea, that matches your brand. We plan your individual sales promotion for the POS and design everything from the key visual and advertising material to sweepstakes. Your retailer, sales crew and customers will love it!






















